Google Online Marketing Challenge (GOMC) 2017
The Google Online Marketing Challenge provides a platform for students to experience as well as create online marketing campaigns using Google Adwords.
In the past 9 years, a plethora of students and professors from at least 100 countries have participated.
The challenge is open to student teams of a minimum of three and a maximum of six members from undergraduate or graduate programs, irrespective of their major.
All students are required to register under a verified faculty member, lecturer or instructor currently employed in an accredited higher education institute. The students are to select a Team Captain who,in turn, registers under the verified professor/lecturer/instructor, who then confirms each student team by clicking a verification link sent via email after the team registers.
Students will also have the chance to participate in the optional Adwords Certification category by passing the requisite examinations to become an Adwords certified individual in the Google Partners platform.
In the past 9 years, a plethora of students and professors from at least 100 countries have participated.
The challenge is open to student teams of a minimum of three and a maximum of six members from undergraduate or graduate programs, irrespective of their major.
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| image source: tarcsoft.com |
In this competition, student teams are expected to develop and run successful online marketing campaigns for real businesses and non profit organizations using google adwords and a budget of $250 provided by Google over a three week period. The winners will be selected by a panel of academics and Google based on the success of their campaigns.
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| image source: fundingdesk.com |
There are four competition regions: The Americas, Europe, Middle East and Africa, Asia Pacific. There will be one overall global winner and one winner from the different regions respectively.
The global winner as well as the instructor/professor/lecturer will receive a 7-night trip to San Francisco including a day at the Google headquarters in California to meet with Googlers from the Adwords, University programs and marketing teams. The team will also receive digital devices as well as other prizes.
The regional winners will receive a trip to a regional google office as well as digital devices.
Professors and Students that are interested can read the competition terms here and register here for professors/lecturers/instructors and here for students.
For more information on the Google Online Marketing Challenge, read here
Application closes on the 22nd of March 2017 for Professors/Instructors/Lecturers and 5th of April 2017 for students.
Thanks my friend for sharing these details here. The online marketing focuses on being visible on the top search engine positions. There are two ways to do so- SEO and PPC with Google Adwords Marketing. SEO gives organic results whereas in PPC you have to pay for each click on your ad.
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